Legends of the north woods all start with a simple story at a single point in time.
Our story began when the entrepreneurial Carlson, Lobdell and Czaplicka families signed the deed to a deserted candy factory in downtown Traverse City, MI. Within its cavernous brick walls the North Peak Brewing Company was established in 1997, where brews and food of uncommon quality were the focus. As the days passed into years, their passion for brewing grew and led them down paths traveled by other like-minded individuals. The result of this rendezvous of North Peak Brewing Company’s Jon Carlson and Greg Lobdell, and Ron Jeffries of Jolly Pumpkin Artisan Ales was the spawning of Northern United Brewing Company in 2008. Headquartered in their secret forest hideaway on Old Mission Peninsula, these brewing elders recruited the final full-time member of their clandestine council in August 2009, Mike Hall. The team worked together to not only brew great beer but to grow the North Peak brand. In 2013 North Peak beer production was moved from Old Mission to a 70,000-square-foot production brewery in Dexter MI, where it would have the capacity to meet the rising demand for the beer. Every nuance and detail of the 51.5 barrel brewing system was driven by Master Brewer Ron Jeffries exact requirements. He and his team continue to write and perfect the North Peak beer recipes today.
No matter where our beer is brewed or distributed one thing will never change, the heart and roots of North Peak will always be in Northern Michigan. North Peak’s Traverse City origin and the Up North culture are the focus behind our brand. We embrace the lifestyle of slowing down and focusing on the beauty of this magical place we call ‘home’. Each sip of our beer transports you to the wonders of Northern Michigan. The North Peak mantra is “Get Outside”, because in Northern Michigan there is so much life to live outdoors. Whether it be biking, fishing, ice hockey, hiking or hunting, North Peak embodies the Up North way of life.
In line with North Peak’s dedication to the outdoors is our dedication to conservation, we brew by a simple philosophy: give back to the environment and Mother Nature will be very good to you.
It’s a simple approach — both environmentally and economically. By taking these steps, we can recapture as much heat, use as scant raw materials and waste as little as possible
All beer hunters know that conservation just makes sense. And keeps the beer flowing as abundantly as possible.